Expert Public Relations for Financial Professionals
We are a leading financial PR agency that specializes in growing the brands of financial professionals such as bankers, CPAs, and independent financial advisors (IFAs).
Our services position these companies as thought leaders in the financial services industry.
Our agency has helped many companies grow their brand and reputation as experts in the finance industry through:
- Marketing and public relations media planning and execution
- Building relationships and communications with media, bloggers, and analysts
- Media training to ensure your company leadership aces their interviews every time
- Increasing credibility and brand awareness through media appearances on TV, radio, print, and podcasts
- Video production of company videos, virtual events and live streams
- Development and distribution of press releases
- Enhanced organic Google rankings through Search Engine Optimization
- Driving social media engagement on Linkedin, Facebook, and Youtube
Our Financial PR Services
We offer a wide range of strategic PR and marketing services to enable professionals in finance to grow their visibility and increase stakeholder engagement.
Our Financial PR company packages often include:
- Interviews on local and national media outlets
- Financial communications thought leadership
- Media Training and Corporate Communications Workshops
- Video Production
- Content Creation
- Dedicated Account Manager
- Kick-Off Call & Strategy Session
- Media Appearance Recording & Capturing
- Social Media Sharing of Media Appearances
- Press Page & Digital Newsroom
Get your firm noticed in your area and nationwide with positive media mentions and interviews.
Don’t wait for your next client to pick up the phone to see why they should choose you. We can produce video case studies, FAQs, and firm overview videos to showcase your team’s knowledge and personality.
We ensure your team delivers unforgettable interviews each time by training you to understand the media, talk in soundbites, how to answer difficult questions, and much more.
If a PR crisis comes knocking at your door, our team will help you come out on top of the news media narrative.
Your clients expect to hear from you, but many financial professionals just do not have the bandwidth to create their content in-house. We can handle your financial services content creation with our suite of PR, video, and marketing services.
Increase your finance team’s search engine rankings on Google and Bing with our SEO services for financial professionals.
Our Process
1. Consultation & Kick-Off Call
We'll meet with your team to discuss your PR and marketing goals and set a meeting schedule.
2. Managed PR & Marketing Services for Financial Services
We get to work on generating positive media opportunities and high quality content for your firm.
3. Monthly Progress
Each month we review the results of our PR campaigns with you in order to plan new content and refine our communications strategies.
Why Real News PR?
“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”
Jennifer P.
Chief of Staff of Tech Company & Real News PR Client
Types of Financial Professionals We Work With
We have extensive financial industry expertise working with a wide range of financial service companies, so we know how to deliver results for your team:
- IFAs (Independent Financial Advisors)
- Banking industry
- Fintech
- Crypto
- Stockbrokers
- Insurance agents
- Tax preparers
- Investment managers
- Financial planners
- Asset management firms
- Investor relations firms
Frequently Asked Questions
Financial PR firms provide public relations services to companies in the financial services industry. This can include banks, insurance companies, investment firms, and other companies that provide financial products and services to consumers and businesses. Financial services PR firms help these companies manage their public image and reputation, particularly with regards to their financial performance and investment-related news. This can include things like issuing press releases, organizing conference calls with investors and analysts, and providing guidance on disclosure requirements and financial regulations. Financial services PR firms often work closely with a company’s investor relations team to ensure that all relevant information is effectively communicated to the public.
Our team has a wealth of experience working with the financial industry. On the PR side, we have helped hundreds of clients in the financial sector grow their brands through increased exposure in the news and online. On the media side, many members of our team regularly interviewed and covered stories in the financial sector as journalists before transitioning to public relations. This experience allows us to understand the unique challenges and needs of financial clients, and tailor our approach to effectively meet their goals in the financial markets.
We are proud to have worked with a number of financial clients, and would be happy to provide references upon request.
To measure the effectiveness of our public relations campaigns for financial clients, we use a variety of metrics, including media placements, impressions, and social media engagement.
We understand that our clients within the financial sector must often work with compliance and regulations whenever they are making public statements. Our team will work with you to design a process that ensures the content we release will first be approved by your team and pass through any compliance procedure required by your firm.
There are several reasons why a financial professional or financial services firm may want to hire a public relations firm. Some of the key benefits of working with a PR firm include:
Expertise: PR firms have specialized knowledge and experience in the field of public relations, which can be invaluable for financial professionals who may not have in-depth expertise in this area.
Objectivity: A PR firm can provide an objective perspective on a financial professional’s reputation and public image, and offer unbiased recommendations for improving and maintaining it.
Connections: PR firms have established networks of media contacts and other industry influencers, which can be leveraged to help financial professionals gain greater visibility and build their reputation.
Cost-effectiveness: Hiring a PR firm can be more cost-effective than building and maintaining an in-house PR team, particularly for smaller financial firms.
Crisis management: A PR firm can help financial professionals manage crises, such as negative media coverage or regulatory issues, by providing expert guidance and support.
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