An Olympic Gold in PR
No, your TV wasn’t on the blink. The pants the Norwegian curling team was wearing during the Olympics really looked that way.
“We’re scrambling to get shipments out and to get more pants sewn right now,” says Larry Jackson, CEO of Loudmouth Golf of Sonoma, California.
The company specializes in golf pants and until now was best known for outfitting pro golfer John Daly with ridiculously loud pants.
But when the Norwegian team strutted on to the ice wearing the pants, the phone lines at Loudmouth lit up. The company has sold thousands of pants since the Olympics began, with most of them heading to Scandinavian countries. Even the King of Norway has a pair.
The seven-year-old company started making the pants to pay homage to some of the loud golf pants worn during the 70s. Remember the flashy pants Jack Nicklaus used to wear?
They’ve done well in golfing circles with self-confident players who don’t mind a little attention. But Larry Jackson says nothing can compare to all the free publicity they’ve received from the Norwegian curling team.
The story has been carried by media outlets around the globe and now the Norwegian Olympic Curling Team’s Pants have more than half a million fans on Facebook.
In case you’re wondering, the Norwegian team finished with a silver medal behind Canada. But if they gave out gold medals for publicity, there’s no doubt that Larry Jackson would be standing on the winners’ podium. You couldn’t miss him. He’d be the one wearing pants fit for a king.
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